Association Mannequins

OUR TEAM

At Forming Reality, we are revolutionising mannequin design and redefining retail environments with the power of technology.

Enabling stronger creativity, reactivity and customisation for our clients, we are building partnerships with the world’s leading retailers to provide new levels of refinement and possibility. Utilising the speed of 3D printing, we provide greater creative flexibility and cut prototype lead times that improve cost efficiencies.

Our bespoke approach fuses innovation and design to create fresh new retail experiences for the next generation of high street shoppers.

David Brooks

Managing Director

At Forming Reality, we are revolutionising mannequin design and redefining retail environments with the power of technology. Enabling stronger creativity, reactivity and customisation for our clients, we are building partnerships with the world’s leading retailers to provide new levels of refinement and possibility. Utilising the speed of 3D printing, we provide greater creative flexibility and cut prototype lead times that improve cost efficiencies. Our bespoke approach fuses innovation and design to create fresh new retail experiences for the next generation of high street shoppers.

Mike Ashby-Hall

Head of UK Operations

Self-driven and dedicated Operetaions Manager with a detail-oriented approach, experienced at working with people at all levels with excellent relationship building and Account Management skills. 

Noli He

Head of China Operations

Self-driven and dedicated Operetaions Manager with a detail-oriented approach, experienced at working with people at all levels with excellent relationship building and Account Management skills. 

Danny Letton

Head of Mannequin Design

Self-driven and dedicated Operetaions Manager with a detail-oriented approach, experienced at working with people at all levels with excellent relationship building and Account Management skills. 

Archie Leigh

Sales Manager

Self-driven and dedicated Operetaions Manager with a detail-oriented approach, experienced at working with people at all levels with excellent relationship building and Account Management skills. 

Antony Wise

Financial Controller

Self-driven and dedicated Operetaions Manager with a detail-oriented approach, experienced at working with people at all levels with excellent relationship building and Account Management skills. 

Maulik Jani

Digital Designer

Self-driven and dedicated Operetaions Manager with a detail-oriented approach, experienced at working with people at all levels with excellent relationship building and Account Management skills.