German Association Mannequins are a newly formed London based company whose ethos is firmly focused on exceptionally well-designed mannequins of high quality and detail.

The team mission at Association Mannequins is to always present collections that have been carefully designed to be both visually pleasing and kinder to the planet.

Our team are focused on building a modern business that is responsive to the ever-changing retail environment, based on collaboration, transparency and sustainability.

Our approach fuses innovation, design, creativity and technology to provide ground breaking displays.


Managing Director David Brooks has a wealth of knowledge having been in the industry for over 30 years. He co-founded another mannequin company and helped nurture it into a global success. David has a real passion for fusing technology with the visual merchandising and is pioneering the development of digital mannequins.

Danny Letton who is the creative mind behind the design of the mannequins also has 30+ years’ experience within the VM world (and who also knows a thing or two about mannequins) agreed that things needed shaking up and that there was definitely a shift back to ‘realism’ within the market.